Back to All Events

THE NEW YORK TIMES CELEBRATES ITS 1,000TH CONNECTIONS PUZZLE, NYC


@matchaful

Download our Free App & Subscribe to our Newsletter for More NYC Events

March 2-7 / 8AM-11AM

Matchaful Locations:
Soho - 184 Prince Street, New York
Nolita - 217 Mulberry Street, New York
West Village - 87 Christopher Street, New York
Midtown East - 240 E 54th Street, New York
Brookfield Place - 250 Vesey Street, 2nd Floor, New York
Williamsburg - 92 Berry Street, Brooklyn
Clinton Hill - 44 Washington Avenue, Brooklyn

Deets: To celebrate the 1,000th edition of Connections (publishing March 7), New York Times Games is partnering with Matchaful for a limited-time morning collaboration across its NYC locations.

From March 2-7th during the morning rush of 8-11AM., anyone who shows they’ve completed that day’s Connections puzzle can receive a complimentary, limited-edition four-layer drink inspired by the game’s signature color-coded solve.

The drink mirrors the four-tier structure players know well, visually layered in purple, blue, green, and yellow, translating the puzzle’s design into a morning ritual moment. The limited-edition beverage will be available while supplies last each day. 

The collaboration was inspired by how players actually engage with the game: Connections’ most popular solve window is between 9-11AM making it a staple of many people’s coffee (or matcha) routines.

In addition to the Matchaful collaboration, the milestone includes two new in-game badges:

  • 1,000th Puzzle Challenge Badge – awarded to players who complete Puzzle #1000

  • 1,000 Connections Badge – awarded to players who have completed 1,000 total puzzlesLet me know if I can provide any further info in the meantime! 

The layers of flavors are:

  • Purple - Purple Sweet Potato, Taro, Maple, Coconut Milk

  • Blue - Blue Spirulina, Maple, Almond Cream

  • Green - Grape, 3g Kiwami Super Ceremonial Matcha, Almond Cream

  • Yellow - Pineapple, Maple. 

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @nytimes @matchaful