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April 14, 21, and 23

Deets: GREY GOOSE, the quintessential French vodka, is proud to announce its collaboration with one of this year's most highly anticipated films, 20th Century Studios' "The Devil Wears Prada 2," in theaters May 1, with a bold, multi-platform program that merges fashion, film, and cocktail culture into the perfect serve.

To bring the moment to life, GREY GOOSE has enlisted Heidi Klum to star in an original content piece, created in partnership with BBH USA, taking place in the world of the highly anticipated sequel, with a cocktail in hand. Featuring The Devil's Roast – a reimagining of Miranda Priestly's iconic coffee order from the original film with a GREY GOOSE twist – Klum reflects on the exacting standards behind Runway Magazine and the fashion industry at large, drawing a parallel to the craftsmanship behind the collaboration and signature cocktail.

Fans can experience the cocktail firsthand at GREY GOOSE Devil's Roast pop-ups throughout New York City on April 14, 21, and 23 at Zuccotti Park and Manhattan West Plaza locations. Each pop-up experience will offer The Devil's Roast paired with gold-dusted popcorn, creating a chic, cinematic experience that blends fashion polish with big-screen indulgence.

Hint for the Average Socialite: This event is free and open to the public. 21+ only. Stay tuned for more details and exact time/locations.

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