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Thursday, April 9th, 7:30am-8pm
7:30am – First Round Masters Coverage begins
12pm – Golf Simulator open to public
Friday, April 10th, 8:30am-8pm
8:30am – Second Round Masters Coverage begins
9am – Golf Simulator open to public
Saturday, April 11th, 9am-7:30pm
9am – Golf Simulator open to public
10am– Third Round Masters Coverage begins
Sunday, April 12th, 10am-7:30pm
9am – Golf Simulator open to public
10am – Final Round Masters Coverage begins
Deets: IBM will host the first-of-its-kind ‘Masters at Madison Square Park’ immersive viewing experience for all four days of the Masters Tournament. Fans in New York City will have the exclusive opportunity to play a replicated iconic hole on an AI-powered golf simulator and watch the action unfold with live viewing of the Tournament all weekend long. Limited edition merchandise and specialty themed food and beverage items are part of this experience, as well.
IBM is also teaming up with Shake Shack to serve up limited quantities of three iconic Masters-inspired menu items – available exclusively at the Madison Square Park location – including a Clubhouse Pimento Cheese Sandwich, Clubhouse Egg Salad Sandwich, and the Peach 50/50, a refreshing take on a peach Arnold Palmer.
For 30 years, the Masters Tournament and IBM together have pioneered the use of emerging technology to redefine the fan experience – this year unveiling a brand new Masters Vault Search feature and newly enhanced Hole Insights. These new innovations join an impressive suite of AI-enabled fan features on the Masters digital platforms, including AI Highlights, Round in Three Minutes, My Group, and the Masters app on Apple Vision Pro.
Hint for the Average Socialite: This event is free and open to the public.
The pop-up in Madison Square Park is located adjacent to IBM’s flagship New York City office at One Madison Avenue.
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