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May 16 & 17 / TIMES TO BE ANNOUNCED

Deets: Nutella is bringing the first-ever Nutella Peanut Pop-Up to New York City's NoHo at 372 Lafayette Street for one weekend only, May 16–17. The free, open-to-the-public pop-up transforms the afternoon snack moment into a fully interactive experience with games, rewards, and the ultimate snack worth playing for. Guests flow through a series of quick-hit games, each one unlocking something new including Nutella Peanut-themed prizes, personalized keepsakes, and the ultimate reward: free Nutella Peanut sandwiches and dippable snacks.

Nutella® Peanut is here, it's now available nationwide, and it's everything fans hoped it would be. This marks the brand’s first flavor innovation in its over 60 year history, delivering a new taste experience that blends the unmistakable creaminess of Nutella® with the delicious taste of roasted peanuts. Crafted to spread smiles at afternoon snack time, Nutella Peanut is perfectly spreadable and pairs beautifully with a classic sandwich.

Hint for the Average Socialite: This event is free and open to the public. Please note: TImes are TBA!

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