@OLEHENRIKSEN

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Deets: To celebrate the launch of its new Peach Glaze 2% Niacinamide Cleanser, OLEHENRIKSEN is sending New Yorkers on a hunt through the city’s sweatiest, stickiest, most gloriously grimy corners with the Peach Glaze Scavenger Hunt — a city-wide giveaway inspired by the fact that NYC might just be the ultimate dirty skin test.

Think: subway platforms in 90-degree heat, parks packed shoulder-to-shoulder, post-pilates hot girl walks, SPF melting down your face, and the mysterious layer of “city grime” every New Yorker knows intimately.

Hidden throughout some of NYC’s busiest and most chaotic locations, consumers will find a free Peach Glaze Cleanser waiting for them while supplies last. The catch? They’ll have to follow real-time clues dropped on OLEHENRIKSEN’s Instagram Stories (@olehenriksen) to track down each secret spot. Clues begin dropping Thursday, May 21st at 4PM EST.

The activation brings the campaign tagline — “For Your Dirtiest Moments, We’ve Got Your Peach” — to life by placing the cleanser exactly where skin needs it most: in the middle of the sweat, oil, SPF, pollution, and beautiful chaos of a New York spring day.

And for those who miss the hunt, OLEHENRIKSEN.com will be offering 20% off the Peach Glaze Cleanser on May 21 and 22 with code PEACHYCLEAN.

Because if Peach Glaze can survive NYC grime, it can survive anything.

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @OLEHENRIKSEN