@jsmbeauty_
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Pop-Up Hours for Public
May 28 / 5PM-7PM
May 29-June 2 / 11AM-7PM
Deets: The glass skin look starts here. The JSM Beauty pop-up invites you to discover your own beauty through a personalized, artful approach. From the creators of the glass skin look to luminous, skin-like finishes and refined artistry, experience makeup that feels effortless and uniquely yours. Step into a new way of seeing beauty with JSM Beauty.
Find Your True Shade for Real This Time
Meet JSM Beauty’s signature AR shade matching powered by patented technology that sees your undertones better than you do. Your this is it shade moment awaits.
Daily Secret Treasures
Be among the first 30 guests each day and unlock a gift set that feels almost too pretty to use. Think a limited edition cushion case inspired by traditional 자개 jagae (mother-of-pearl), a rare luminous design you can only find here, along with your perfectly matched cushion and minis to keep the glow going.
A Portal to JSM Flagship, Seoul
Slip on a headset and wander into Seoul’s coolest beauty neighborhood. This immersive VR experience brings the JSM Seongsu flagship, Seoul to you with no jet lag and all the vibes.
Outdoor Experience in Union Square Park
May 28 and May 30, Thursday and Sunday only
Proof You Were Here
From curated photo spots to playful booth moments, every corner is designed for your camera roll and your best angles.
Makeup but Make It Personal
Book a one on one session with JSM artists and leave with insider techniques, tailored tips, and a face that knows exactly what it is doing. Available with purchases over 250 dollars.
Win Your Way to Seoul
One guest will trade this pop up for the real thing. A three day two night trip to Seongsu in 2026. Enter through a receipt draw and start manifesting.
A Taste of Korea
Pause for something sweet and something skin loving.
Enjoy customized yakgwa and collagen tea elixirs by Pretty Tasty, on us.
Rooted in Korean heritage, yakgwa reflects a tradition of care, balance, and quiet indulgence, a philosophy that also aligns with Jung Saem Mool’s approach to beauty and enhancing natural features.
Yakgwa is a traditional Korean honey cookie made with wheat flour, honey, and ginger, gently fried and coated in syrup.
A Seat at the Artist’s Table
For three days only, step into an intimate masterclass led by Jung Saem Mool’s top artists. Just 20 seats per session because magic like this is not meant for crowds. Application required.
IMMERSIVE VR JOURNEY TO JSM SEONGSU FLAGSHIP, SEOUL
Step inside the Jung Saem Mool Seongsu Flagship in Seoul without leaving the city.
An immersive VR experience that brings you into the heart of Korean beauty, where Jung Saem Mool’s artistry and philosophy come to life.
*Limited sessions available
Outdoor Experience in Union Square Park
Thursday and Sunday only
Schedule:
May 28 Thu, 12 PM to 4 PM
May 31 Sun, 12 PM to 4 PM
QUICK GLOW SESSION
MAKEUP CONSULTING
Get your signature glow, curated by Jung Saem Mool’s artistry. A personalized express session designed to enhance your natural features, with tailored product recommendations to recreate the look.
With qualifying purchase
Includes:
10 minute one on one makeup touch up session
Personalized product list
20 percent off coupon valid during the pop up
Schedule:
May 29 – June 2, 2026
12 PM – 5 PM
Hint for the Average Socialite: This event is open to the public.
Submit your story to get an exclusive Master Class invite!
Make-up artists and beauty creators can apply for Artist Night!
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