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Deets: Rula, a mental healthcare provider, is teaming up with Van Leeuwen to launch the first-ever “empty” pint of ice cream… filled with therapy instead of ice cream for May Mental Health Awareness Month, starting on May 6th. 

For many, ice cream can serve as a form of therapy – being a go-to source of comfort when feeling stressed and overwhelmed. Rula and Van Leeuwen’s new collaboration, “Therapy in a Pint,” literally is therapy, to make finding mental healthcare as easy as enjoying your favorite ice cream.

Rula x Van Leeuwen’s mobile ice cream truck will be at Zuccotti Park on May 6 from 12PM to 7PM, serving “Therapy in a Pint” alongside ice cream scoops. 

What’s Included:

·       A QR code to a therapy session with Rula, turning the comforting ritual into an approachable first step

·       A scoop of any Van Leeuwen ice cream flavor (because Rula understands that’s important too!)

·       Available for $7.95 in select scoop shops nationwide.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @rulahealth @vanleeuwenicecream