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Deets: The DSW Glam-bulance is popping up across the country!

To launch the new DSW campaign, entitled “Shoemergency,” the retailer is bringing a traveling pop-up to New York City for one day only, inviting locals to experience the new campaign up close with surprise giveaways throughout the day.

DSW is continuing to bring its brand tagline, “Let Us Surprise You,” to life with this activation, creating a community while surprising those who attend the pop-up with an exclusive experience complete with interactive moments and treats. The pop-up will offer fun interactive games where guests can help solve a shoemergency to win a ‘Shoemergency Emergency Kit’.

The tour kicks off in Los Angeles on May 2 and moves through Dallas on May 9, Nashville on May 15, New York City at Union Square on May 22, and Philadelphia on May 23. Visitors can do a challenge to win gift cards and prizes and build a personalized kit at each stop.

Hint for the Average Socialite: This event is free and open to the public.

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