@primark

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Deets: Be a part of the excitement as Primark celebrates NYC flagship store opening! Primark will be rolling out a packed schedule of fun for New Yorkers. Shoppers can join Primark on May 8 at the Grand Opening, with doors opening at 10AM to greet shoppers with a ribbon cutting, music and giveaways for the first people in line.

In addition, the brand is hosting a Block Party at Herald Square Plaza to extend the celebrations beyond the store footprint. Block Party festivities are free and open to the public, kicking off at 10:30AM through 6PM. Attendees can enjoy photo opportunities, live music spun by DJ Luna Rósa, NYC sweet treats, lattes and pup cups from Joe’s Coffee, and they can grab a stylish ride from branded pedi-cabs.

All Day: Photo opps, DJ Luna Rósa, lattes and pup cups from Joe’s Coffee, promotional giveaways, take a ride on the stylish side in our pedi-cabs, and more to be announced! 

10:30AM-12:30PM / Primark inspired bagels from Liberty Bagels 

12:30PM-2:30PM / Classic NY carbs from Sigmund’s Pretzels 

2:30PM / Irish dance performance (and instruction) by Fusion Fighters! Experience a rhythmic collision of Irish step and hip-hop—fast feet, sharp hits, and unapologetic attitude. 

2:30-4:30PM / NYC Kettle Corn to hit the afternoon spot 

Hint for the Average Socialite: This event is free and open to the public. All food and promotional giveaways are while supplies last and one per customer.

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