@tower28beauty

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Deets: Running through June 28, Tower 28 has a static billboard at 6th Avenue and Grand Street, alongside an interactive billboard at 6th Avenue and Canal Street where New Yorkers can experience the brand's cult-favorite hypochlorous acid spray with the touch of a button.

The activation comes as SOS Rescue Spray (a favorite of Hailey Bieber!) continues its meteoric rise, with one bottle sold every 10 seconds globally. The product is recognized by the National Psoriasis Foundation, National Rosacea Society, and National Eczema Association, and has become a go-to for calming redness, irritation, and post-workout skin.

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @tower28beauty