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Deets: Blind box culture has officially entered the grocery aisle. Inspired by the growing popularity of surprise unboxing trends across fashion, beauty and collectibles, ALDI is launching the “ALDI Blind Box,” a new way to turn everyday grocery shopping into something a little less predictable. For a limited time, shoppers have the chance to claim a free box filled with ALDI fan-favorite products, standout staples and fresh picks from across every aisle.
From June 22 through June 25, a new ALDI Blind Box will be released each day. A new themed ALDI Blind Box drops at 12pm, online, daily. Extremely limited quantities, first-come, first-served (WSL). They’re FREE! & will ship free to your home.
Behind the boxes:
SNACK BLIND BOX: A craveable mix designed for grazing, the Snack Blind Box is perfect for mixing and matching to fit the cravings fans have all day long. Because everyone deserves a little treat. No thinking required.
FIBER BLIND BOX: This fiber-filled assortment, AKA the feel-your-best box, brings together gut-friendly staples and fresh picks that are easy on the stomach and even better on taste buds.
PROTEIN BLIND BOX: Protein goals? ALDI has them covered. The Protein Blind Box keeps shoppers fueled, full, and ready for whatever is next without any fuss.
MYSTERY BLIND BOX: Psst…it’s a secret! But don’t worry. ALDI knows shoppers will love what’s inside. Here’s a hint: fans can expect a surprising mix of products from across the store that are about to become their new foodie obsessions.
Hint for the Average Socialite: At 12:00 p.m. ET daily, shoppers can visit https://www.aldiblindbox.com to claim that day’s free themed box while supplies last — and keep an eye on Aldi USA Instagram to see which theme drops next.
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