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July 17 & 18 / 8AM-9PM / Williamsburg Takeover
July 17-23 / Free with smoothie purchase at all NYC locations

Deets: Neutrogena is partnering with Pura Vida Miami locations across New York from Friday, July 17 through Thursday, July 23 to bring daily SPF into consumers’ existing wellness routines. Throughout the week, consumers who purchase a smoothie at participating Pura Vida Miami locations will receive a full-size Neutrogena® Ultra Sheer Invisible Gel SPF 40 while supplies last.

TAKEOVER EXPERIENCE (WILLIAMSBURG ONLY) JULY 17-18

To celebrate the New York kickoff, Neutrogena will take over Pura Vida Miami’s Williamsburg location on Friday, July 17 and Saturday, July 18. For two days, the restaurant will transform into an immersive brand experience featuring:

• Complimentary smoothies

• Free full-size Neutrogena® Ultra Sheer Invisible Gel SPF 40

• Branded swag + Interactive product discovery moments

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @neutrogena @puravidamiam