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Deets: Global sports brand PUMA is launching its latest collaboration with The Pokémon Company International featuring PUMA’s classic Suede. 

Honoring the beloved Pokémon, the PUMA x POKÉMON Pikachu Suede unleashes the electrifying power of Pikachu through a reflective lightning-inspired Formstrip, a Pikachu charm, and the iconic “Gotta Catch ‘em All!™” tagline on the midsole. 

Celebrating the 30 years of Pokémon, this PUMA x POKÉMON Pikachu Suede, including an interactive specialty box, will be available July 25th at New York City pop-up launch activation.

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @puma @pokemon