@seoul_to_soho

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August 14-16 / VIP Invitation Only (see below)
August 16-September 6 / Open to the public. Free admission.

Deets: From Seoul to SoHo, discover the next wave of Korean beauty. Seoul to Soho is a limited-time K-beauty experience bringing together emerging brands, cult favorites, exclusive products, and the latest innovations from Korea.

Creators, VIPs, and beauty lovers are invited to experience it for themselves.

Hint for the Average Socialite: This event is open to the public.

Register for VIP Day August 14-16 / 9AM-6PM / VIP Party 5PM-8PM: Two days of early, invitation-only access before the doors open to the public. Registering does not guarantee entry — our team reviews every application and will send a confirmation email if you're selected. (SCROLL TO BOTTOM OF PAGE)

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