@febreze

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Deets: Flatiron will smell a little fresher on August 18th, when New Yorkers are invited to do something unexpectedly fun: spray a soccer cleat with Febreze Fabric, stick their nose inside and react to the surprising freshness.

Febreze is bringing its ‘Can’t Wash This’ Boot Room Tour to Flatiron Public Plaza for one day only. Fans can spray Febreze Fabric into custom soccer boots, smell the freshness firsthand and capture their reaction. 

The free, 40-by-40-foot experience also features Temi Coker’s colorful scent-inspired boot wall, a giant cleat and Febreze bottle, a cloud-like soccer lounge, a DJ, sampling and photo moments. Stop by anytime from 10AM-6PM. It is equal parts soccer playground, sensory art stop and only-in-NYC lunch-break detour.

Hint for the Average Socialite: This event is open to the public.

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