@kswiss
Download our Free App & Subscribe to our Newsletter for More NYC Events
August 27 / K-Swiss House / Park Terrace Hotel / 18 West 40th St
August 28 / Paragon Sports / 867 Broadway
August 29 / Times Square Pickleball Pop-Up
August 30 / TBD
Deets: As tennis returns to New York for the US Open, K-Swiss is bringing its 60th anniversary celebration directly to fans with a four-day mobile experience making stops across Manhattan and Brooklyn.
From August 27 through August 30, the K-Swiss truck will pop up at destinations including Bryant Park, Union Square, and Times Square, inviting visitors to explore the brand's latest footwear and apparel, discover archival moments from six decades of tennis history, enjoy interactive experiences, receive exclusive giveaways, and shop special anniversary offers.
The tour kicks off outside K-Swiss House at the Park Terrace Hotel before continuing throughout the city with appearances at Paragon Sports, a Times Square pickleball pop-up, and CityPickle beneath the Brooklyn Bridge, giving tennis fans and New Yorkers multiple opportunities to join the celebration during one of the sport's biggest weeks.
Each stop will feature product experiences, giveaways, interactive activations and opportunities to celebrate 60 years of one of tennis' most iconic footwear brands.
The mobile tour is part of K-Swiss' week-long 60th anniversary programming surrounding the US Open, celebrating the brand's legacy at the intersection of tennis, sport and culture.
Hint for the Average Socialite: This event is open to the public.
What’s Trending: @kswiss