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Deets: To celebrate the launch of Centrum Age Defy, Centrum’s latest multivitamin designed for adults 35+ to support healthy aging from within, Centrum is bringing its Inside Out campaign to life with an interactive citywide experience.

Centrum will invite consumers to experience healthy aging in action through the Centrum Inside Out Scavenger Hunt, an interactive experience across select wellness and lifestyle destinations throughout New York City.

Led by entrepreneur, wellness advocate and TV/internet personality Hannah Bronfman, participants will follow digital clues (Check her IG Stories here!), visit participating locations and complete challenges connected to nutrition, movement, mindfulness and self-care. Each stop will highlight an accessible habit for aging well.

GRAND AWARDS (Three (3) total – one (1) per hidden location): Each grand award recipient will receive an award package containing a makeup bag, sleep mask, pill box, Centrum product samples, a gift card, water bottle, face mist, and under-eye patches.

RUNNER-UP AWARDS (147 total – 49 per hidden location): Each runner-up award recipient will receive an award package containing a water bottle, face mist, under-eye patches, and Centrum product samples.

Hint for the Average Socialite: This event is open to the public. 18+.

What’s Trending: @centrumusa @hannahbronfman