@gap
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September 11-13
9AM-9:45AM / Early Access for Encore Members
100AM-6PM / Open to the Public
Deets: Gap will kick off New York Fashion Week to celebrate the launch of GapBag, the brand’s new collection designed by Reed Krakoff, Executive Director of Accessories at Gap Inc.
The immersive pop-up will bring GapBag to life at one of New York City’s most iconic destinations, centered around the Five-Pocket Tote, a new Gap brand icon featuring design details inspired by Gap Denim, including belt loops, denim hardware and five-pocket stitching.
Visitors will be able to shop the Five-Pocket Tote on-site, selecting from a range of sizes and washes before making their bag their own through customization experiences available exclusively at the Rockefeller Center pop-up, including chainstitch personalization and limited-edition charms and accessories.
New limited-edition Five-Pocket Totes will also drop during the pop-up, customized by renowned New York-based artist FAUST and British visual artist Shantell Martin. The exclusive releases will give customers and art enthusiasts the opportunity to own one-of-a-kind GapBag collectibles.
Throughout the event, members can also enjoy special perks, surprise-and-delight moments and an elevated shopping experience.
Hint for the Average Socialite: This event is open to the public. Encore members will receive early access on September 10, while cardmembers can reserve priority access through the Encore Market and receive an exclusive gift with purchase.
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