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Deets: TRUBAR is teaming up with cult-favorite Cha Cha Matcha to create the ultimate wellness ritual — with NEW limited-edition offerings including the Love You So Cha Cha Matcha Protein Bar, custom PB&J Matcha Drink, TRUBAR Protein Cold Foam and more.

To celebrate, TRUBAR and Cha Cha Matcha are bringing the TRU Matcha Experience to New YorkCity with a launch event at Cha Cha Matcha’s Flatiron location on September 19. The first 50 guests in line at each event will receive limited-edition merch and a ticket to try the new menu items and Love You So Cha Cha Matcha bars. Select guests will also discover a golden ticket redeemable for a year of free TRUBAR, including one box of bars per month. A limited quantity of collaboration T-shirts and pouches will also be available for purchase while supplies last!

Fans can redeem a complimentary Bar Method class for themselves + a friend at participating studios, extending the matcha + protein ritual beyond the café and into the workout.

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @trubar.brands @chachamatcha