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Deets: Consumers today are drinking differently - and looking for different solutions depending on the occasion.
A night out and want to "sustain" the evening with alcohol and non-alc beverages (zebra-striping)
Incorporate more wellness and mindful drinking solutions into their lives
A wind down in the evening vs ramp up
Looking to be social and connect with friends but without the hangover
That is why we are coming back with year 2 of Drinks with Benefits, a one night only event where consumers can sample the leading innovators across alcohol-free beverages across categories, plus engage their senses with a number of activations like a curated art gallery, a sober rave, mindful meditations and much more.
Hint for the Average Socialite: Get 15% off tickets with code: DWBAVESOCIAL.
Whatβs Trending: @drinkswithbenefits