@caredotcom

Download our Free App & Subscribe to our Newsletter for More NYC Events

Deets: Care.com is bringing first-ever Sandwich Generation report to life with giant inflatable sandwich.

Wedged between two Flatiron buildings for two days only (July 30-July 31), the pop-up will also have complimentary sandwiches for those on the street, creating a powerful visual that highlights the reality of the millions of Americans balancing care for both children and aging parents.

MTV alum and caregiving advocate Whitney Port will host the activation on the morning of July 30th as Care.com’s co-spokesperson, helping shine a light on the emotional and logistical demands facing today’s Sandwich Generation.

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @caredotcom