COACHELLA 2026 ACTIVATIONS
Coachella 2026 features a wide array of immersive activations and interactive spaces that go beyond the musical performances. These experiences are scattered across the Empire Polo Club and range from brand-sponsored lounges to hands-on art studios and physical activities.
APEROL DAY CLUB
Aperol returns to the Coachella Valley Music and Arts Festival for its fourth year as the Official Spritz Partner, debuting the brand-new Aperol Day Club. This immersive, orange-hued oasis offers 21+ attendees a vibrant space to enjoy live DJ sets, interactive beauty stations featuring tooth gems and permanent bracelets, and surprise guest appearances. Key highlights include the launch of Aperol’s first-ever U.S. festival merchandise collection and various photo-ready installations designed to celebrate the "Be the Moment" spirit. Festival-goers can access the experience by visiting the Day Club located in the heart of the festival grounds or by pre-ordering limited-edition gear at the official online shop.
GAP HOODIE HOUSE
As the festival’s official merch partner, Gap is debuting the Hoodie House, an immersive hub where fans can purchase and personalize exclusive Gap x Coachella heavyweight hoodies. Located on the festival grounds for both weekends, the space offers $10 on-site customization—including limited-edition patches and daily charm drops—alongside a lounge to recharge and a "claw machine" where guests can win VIP upgrades. To get access, all ticket-holders can visit the activation directly, while Gap Encore Members can snag express entry by registering in advance.
The Heineken House returns to Coachella 2026 as a premier high-energy destination, featuring a refreshed structure designed to foster social connection through "brews and beats." This year’s lineup boasts major acts across both weekends, including Sean Paul, Big Boi, Wale, and Motion City Soundtrack, alongside a diverse mix of EDM and hip-hop artists. Attendees can enjoy the full Heineken portfolio, ranging from the classic Original and crisp Silver to the alcohol-free Heineken 0.0 for responsible refreshment. To gain access, festival-goers (21+) can simply head to the activation on-site during either weekend to experience the music and exclusive social atmosphere.
WAVYTALK
Wavytalk, the Official Hair Tools Partner of Coachella Valley Music and Arts Festival 2026, is offering complimentary hairstyling services on-site, giving festivalgoers the opportunity to refresh their hair between sets, try trending styles, and see firsthand how Wavytalk’s tools create long-lasting, camera-ready looks. Located on-site during weekend 1 (4/10–4/12) and weekend 2 (4/17–4/19), the Wavytalk experience invites attendees to step into the spotlight with professional stylists creating festival-ready looks in real time – from bubble braids and butterfly clip waves to sleek jeweled strands and bouncy blowouts – alongside hands-on product discovery and high-impact, photo-ready moments. Designed as a true destination for festivalgoers, the space encourages guests to experiment with new styles, engage with expert stylists, and capture content, making it a consumer-focused activation that adds practical value to the Coachella experience.