@kconla

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Deets: KCON, a global K-culture festival, blends world-class K-pop concert production with a dynamic convention experience, offering fans everything “K” – from music and fashion to beauty and food. Standing strong since 2012, KCON LA remains a trendsetting powerhouse where K-pop fans and music lovers gather to discover tomorrow’s biggest K-pop acts, celebrate the trailblazers of K-pop’s past, and commune with other passionate fans. 

The theme of this year’s KCON LA is “KLOVER’S CLUB FAIR,” inspired by the four-leaf clover, symbolizing good luck and joy. Just as each leaf represents something unique, KCON will feature diverse stages and activities to celebrate all facets of K-pop and Korean culture—much like a fun and colorful school club fair.

We recommend stopping by the McDonald’s experience, where the snack wrap is back and McDonald’s is giving them away with prizes, special appearances, and more!

Also check out Sungboon Editor, a rising name in the K-Beauty space known for its innovative approach to skin-first formulas and minimalist design. HIGHLIGHTS INCLUDE:

• Featured Products:

• Deep Collagen Line (5 products)

• Green Tomato Ampoule

• PDRN Cream

• Silk Peptide Ampoule

• Gacha Machine

• Photo Zone

• Free Gifting Opportunities

Who You May Spot: Baby DONT Cry, IS:SUE, IVE, LEE YOUNGJI, NCT 127, NOWZ, P1Harmony, ZEROBASEONE, aespa, CHOIHOJONG, IDID, Izna, Jackson Wang, JO1, MONSTA X, NMIXX, Roy Kim, YUQI, ALLDAY PROJECT, CRAVITY, HWASA, HxW (SEVENTEEN), i-dle, KEY, Kep1er, MEOVV, RIIZE, ZEROBASEONE

Hint for the Average Socialite: Tickets are on sale now.

What’s Trending: @kconusa