@tirtir_global

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Deets: The TIRTIR World Tour is officially ON! We’re packing up all 40 shades, our must-have tints, and bringing the glow straight to you.

Viral K-beauty brand TIRTIR is launching its first U.S. stop with a K-Pop-inspired World Tour, starting in Los Angeles and ending in New York!. Much like a touring pop star, TIRTIR’s custom truck will bring fans free samples of its top-selling products, shade-matching for all 40 foundation shades, and an interactive photo zone. Guests can also take home stickers, keychains, discount vouchers for Ulta Beauty and other exclusive goodies.

To highlight inclusivity, TIRTIR created four campaign characters representing diverse skin tones and personalities. Their stories will appear on the truck, in giveaways and across TIRTIR’s social media. The tour coincides with TIRTIR’s official launch at Ulta Beauty, where it’s now the first K-beauty brand in the retailer’s prestige zone with best-sellers like the Mask Fit Red Cushion Foundation and Waterism Glow Tint.

📍 US Tour Stops
🌴 LA: Aug 23–24
🌴 Miami: Aug 31–Sep 1
🌆 Chicago: Sep 6
🗽 NY: Sep 12–13

✨ Exclusive events + special surprises are waiting at every stop.

Hint for the Average Socialite: This event is free and open to the public.

What’s Trending: @tirtir_global @ulta