@mindgamesfragrance
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February 12–March 15 / The Grove
March 19–April 15 / The Americana at Brand
Deets: MIND GAMES, the avant-garde luxury fragrance house inspired by the strategic artistry of chess, announces its first-ever experiential fragrance activations in Los Angeles. The brand will debut a multi-sensory Glass Box pop-up at The Grove from February 12–March 15, followed by a second installation at The Americana at Brand from March 19–April 15.
Known for redefining fragrance discovery, MIND GAMES invites Angelenos to explore scent through strategy, taste, raw materials, and immersive education. This initiative marks a major expansion of the brand’s West Coast presence and underscores its commitment to transforming how consumers interact with luxury fragrance.
During the installation periods, guests at both locations will have exclusive access to curated programming that explores fragrance through sensory experimentation, chess strategy, and behind-the-scenes storytelling.
Hint for the Average Socialite: Learn more.
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