Photo: Madison Voelkel

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Deets: On September 10, Sneex welcomed a mix of influencers, editors, and fashion industry insiders to an intimate brunch at The Whitby’s Reading Room in New York City ahead of New York Fashion Week. The gathering was inspired by Sneex’s just-launched Fall 2025 campaign, City Life, Sneex Style—a nod to the brand’s next chapter and a love letter to New York as the ultimate playground for fashion, power, and movement.

Much like the campaign itself, the brunch brought together a community of stylish, on-the-go women – including Sai de Silva, Coco Schiffer, Liv Schreiber, April Lockhart and a special appearance from brand founder Sara Blakely – to connect, celebrate and look toward their own ‘next chapters.’ Guests enjoyed passed bites and refreshments alongside a series of immersive activations, including custom anklet-making, aura readings, interactive photo moments styled into the Reading Room’s bookshelves and more.

ABOUT SNEEX

Sneex, founded by Sara Blakely, is a hybrid heel (hy-heel) that blends the sophistication of a stiletto with the technology of a sneaker. Sneex innovation solves the biggest pain points women universally experience wearing high heels, married with a bold and playful aesthetic. They are a unique addition to a woman’s collection of shoes and can be styled with anything from denim to gowns. Sneex are designed to challenge the rules women have been made to follow. The brand launched in August 2024 and was selected in the same year at the Footwear News Achievement Awards for Launch of the Year, and at the Global Footwear Awards as the overall winner for Women’s Fashion Sneakers, recognizing groundbreaking footwear designs.

Hint for the Average Socialite: Shop now!

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