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The SOMA New York Fashion Week Experience
September 10 / 8AM-12PM
Iconic Magazines / 188 Mulberry Street -
September 11-13 / Sprinter Van - Throughout NYC
Deets: SOMA is officially showing up and showing off. To celebrate the launch of the Vanishing Edge Lace Back Panty panty, the brand announces a cheeky takeover of Iconic Magazines marking SOMA’s first-ever in-person New York Fashion Week experience. On September 10th, consumers are invited to swing by 188 Mulberry Street, where they will be treated to complimentary coffee, steamy hot buns from Bourke Street Bakery, and free panties. Sometimes a hot coffee, delicious carbs, and the right underwear are all you need to survive Fashion Week.
Following the Iconic Magazines takeover, SOMA will hit the streets of Manhattan in a wrapped Sprinter van distributing free panties to friends and brand fans starting Thursday, September 11th at Bryant Park (the OG Fashion Week location) and throughout the city until September 13th.
Hint for the Average Socialite: This event is free and open to the public.
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