Back to All Events

DJERF AVENUE POP-UP, NYC


  • 109 East 35th Street New York, NY, 10016 United States (map)

@djerfavenue

Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your City

September 4-6 / 10AM-5PM

Deets: Djerf Avenue, the Swedish fashion brand founded by Matilda Djerf, is bringing its pop up showroom to NYC for 3 days only! 

From Thursday, September 4th - Saturday, September 6th, people can walk into the world of Djerf Avenue in a cozy townhouse in the middle of Manhattan! The space is more than a typical showroom – it is designed to feel like a home filled with soft textures, warm energy, and little details that reflect who Djerf Avenue is.

At the pop-up, people explore Djerf’s latest pieces up close across home, beauty and fashion, and see a first glimpse of what’s to come this fall. Enjoy:

  • Complimentary iced coffee at the Djerf Café, in partnership with Swedish bakery Fabrique

  • Custom Djerf bagels created with Leon’s Bagels

  • Curated goodie bags for attendees

  • First look at the new Go Slow collection and select fall items

  • Candy room and branded takeaway bags

  • Exclusive Rufus (Matilda's pup) bag charm

  • DIY journal decorating and sticker stations will also be available in the showroom experience

Hint for the Average Socialite: Space is limited and time slots can be booked between 10AM-5PM. Walk ins will be accepted.

What’s Trending: @djerfavenue

Earlier Event: September 4
MOO'S BACK TO WORK POP-UP, NYC
Later Event: September 4
OWALAFY IT: FAIRWAYS FOR DAYS, NYC