@djerfavenue
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September 4-6 / 10AM-5PM
Deets: Djerf Avenue, the Swedish fashion brand founded by Matilda Djerf, is bringing its pop up showroom to NYC for 3 days only!
From Thursday, September 4th - Saturday, September 6th, people can walk into the world of Djerf Avenue in a cozy townhouse in the middle of Manhattan! The space is more than a typical showroom – it is designed to feel like a home filled with soft textures, warm energy, and little details that reflect who Djerf Avenue is.
At the pop-up, people explore Djerf’s latest pieces up close across home, beauty and fashion, and see a first glimpse of what’s to come this fall. Enjoy:
Complimentary iced coffee at the Djerf Café, in partnership with Swedish bakery Fabrique
Custom Djerf bagels created with Leon’s Bagels
Curated goodie bags for attendees
First look at the new Go Slow collection and select fall items
Candy room and branded takeaway bags
Exclusive Rufus (Matilda's pup) bag charm
DIY journal decorating and sticker stations will also be available in the showroom experience
Hint for the Average Socialite: Space is limited and time slots can be booked between 10AM-5PM. Walk ins will be accepted.
What’s Trending: @djerfavenue