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Deets: Nespresso announced the transformation of its SoHo boutique into a vinyl listening café with Abel “The Weeknd” Tesfaye celebrating Samra Origins, a brand and product line co-created by The Weeknd honoring Ethiopian culture and excellence in coffee. With art and music personally curated by Abel, the space offers an immersive experience where coffee and music come together to inspire creativity and spark connection.
Beginning on Saturday September 6th, Nespresso and The Weeknd will drop an exclusive, limited-edition vinyl pressed with Nespresso coffee grounds. The tracklist features The Weeknd’s “Give Me Mercy” from Hurry Up Tomorrow as well as the instrumental version that has served as the soundtrack of the collaboration between Nespresso and Samra Origins by The Weeknd. The first 200 customers to purchase the Samra Vertuo Pop+ Machine collection will receive the collectible vinyl.
The pop-up also will debut a new co-designed Nespresso Vertuo POP+ machine alongside dedicated listening stations spinning curated vinyls that channel the vibrant sounds of the Horn of Africa—from Ethio-jazz to rare soul and funk—that have long inspired The Weeknd and his music.
The café features an interactive tasting bar with five listening stations with headphones,a display of Abel’s handpicked vinyl records, and a dedicated DJ booth with live sets on Saturdays. A companion playlist curated by The Weeknd will be available on Amazon Music for guests to download and listen on-the-go.
As part of the Samra Origins Vinyl Café pop-up, visitors can savor his favorite sounds while enjoying the Nespresso | Samra Origins Togetherness Blend, a smooth, lightly roasted African Arabica with golden notes of honey and a whisper of woodiness created for Nespresso’s Vertuo system.
Nespresso’s Samra Origins Vinyl Café marks the next chapter in the Samra Origins collaboration, following its launch in May 2025 with the debut of the Nespresso | Samra Origins Togetherness Blend. Co-created with The Weeknd and named in tribute to his mother, Samra, the collection celebrates his Ethiopian heritage and the country’s role as the birthplace of coffee.
The café brings Nespresso’s creative spirit to life, pairing one of the music industry’s most enigmatic storytellers with Nespresso’s coffee craft and artistry. Coffee, like music, is woven into everyday routines, fueling creativity, setting the tone from early mornings to late nights, and enhancing life’s most meaningful moments. Just as great coffee is akin to great art, capable of moving you and bringing people together, the Samra Origins collection encapsulates the richness of The Weeknd’s heritage while showcasing the boldness of his vision. Nespresso’s Samra Origins Vinyl Café offers guests an experience that celebrates heritage, emotion, and self-expression.
The limited-edition Nespresso | Samra Origins by The Weeknd coffee machine is now available online and in Nespresso boutiques across the United States and Canada.
Hint for the Average Socialite: This café is Open now through mid-October at 579 Broadway.
What’s Trending: @nespressousa @samraorigins