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Deets: It's sweet sandwich time! To remind fans that Hellmann's Mayonnaise makes your sandwich taste So Good! So Good! So Good!, the brand is reimagining one of the most iconic and catchy songs of all time, "Sweet Caroline", for the Big Game.

The :30 spot – which will air during the fourth quarter on Sunday, February 8 – stars comedian Andy Samberg as "Meal Diamond," an affectionate, tongue-in-cheek nod to the iconic Neil Diamond. This character was brought to life after working with Samberg to turn the classic song lyrics into a hilarious ode to sandwiches made delicious with Hellmann's.

Hellmann's will bring Big Game energy directly to fans in NYC with a one-day-only 'Sing For a Sandwich' karaoke truck on Tuesday, February 3. From 12PM to 6PM, fans can stop by the corner of 57th Street and 8th Avenue to perform their best rendition of "Sweet Sandwich Time" to earn a free Meal Diamond sandwich, while supplies last.

Hint for the Average Socialite: This event is free and open to the public.

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