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July 16-18 / 12PM-8PM
Deets: The Béis public pop-up invites guests to experience the BÉIS through an immersive journey celebrating the evolution of the brand's best-selling products. An interactive archive traces the collection from its original designs to today’s reimagined versions, with hands-on exhibits showcasing years of testing, refinement, and performance. From there, guests can shop the new collection, build their own sets, enjoy complimentary embroidery, and capture an editorial-style portrait as a keepsake.
The experience features daily surprises, including a gift for the first 200 visitors each day, the opportunity to trade in a pre-loved BÉIS Weekender, Mini Weekender, or Backpack for 20% off a new purchase (in-store only), and special programming with Susan Alexandra, Nicole McLaughlin, and Martine Ali.
Event Lineup
Thursday, July 16th | 12 PM – 8 PM EST
First 200 people will receive a free gift
Trade-in your pre-loved BÉIS bag (Weekender or Mini Weekender) for 20% off (in-store only)
Free embroidery with purchase everyday
4-8 PM - Specialty programming hosted by Susan Alexandra
Susan Alexandra makes handbags and jewelry designed to spark joy - beaded, colorful, a little kitschy, made with love in New York. She's bringing that same energy to our NYC Pop-Up with a live charm bar.
Guests can create their own charm or takeaway a free ready-made charm with the purchase of a qualifying bag. (exclusions apply, while supplies last)
Friday, July 17th | 12 PM – 8 PM EST
First 200 people will receive a free gift
Trade-in your pre-loved BÉIS bag (Weekender or Mini Weekender) for 20% off (in-store only)
Free embroidery with purchase everyday
4-7:30 PM - Specialty programming (4:00–8:00 PM) hosted by Nicole McLaughlinGuests can bring in their pre-loved BÉIS Weekender and learn how to creatively upcycle their existing bags into something new. Limit to 25 guests each workshop.
Nicole McLaughlin turns discarded materials into new upcycled creations. She's leading a hands-on workshop where guests rebuild their own worn-in BÉIS Weekender into something entirely new.
*Pre-registration required
Saturday, July 18th | 12 PM – 8 PM EST
First 200 people will receive a free gift
Trade-in your pre-loved BÉIS bag (Weekender or Mini Weekender) for 20% off (in-store only)
Free embroidery with purchase everyday
4-8 PM - Specialty programming (4:00–8:00 PM) hosted by Martine Ali
Guests can create their own bag jewelry or takeaway a free ready-made charm with the purchase of a qualifying bag. (exclusions apply, while supplies last)
Martine Ali makes chain-based silver jewelry with a modular, build-it-yourself sensibility - pieces meant to be taken apart and restyled. She's bringing that same hands-on approach to our NYC pop-up with a live bag jewelry bar.
Hint for the Average Socialite: This BÉIS event is open to the public. More details coming soon! Stay tuned!
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