@jsmbeauty_global

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September 19
11AM-1PM / Lexington Avenue
1:30PM–3:30PM / 557 Broadway
4PM-7PM / 21–27 9th Avenue

September 20
11AM-1PM / Lexington Avenue
1:30PM–3:30PM / 557 Broadway
4PM-6PM / 21–27 9th Avenue

Deets: Jung Saem Mool Beauty, the renowned Korean beauty brand known for its artistry-driven approach to makeup, is celebrating its U.S. Sephora launch with a special New York City collaboration alongside beloved ice cream brand Van Leeuwen.

A JSM Beauty x Van Leeuwen mobile pop-up will make its way across New York City, giving beauty and ice cream lovers the opportunity to experience the collaboration throughout the city. Guests will have the chance to receive a special JSM Beauty x Van Leeuwen ice cream by following @jsmbeauty_global. Beauty lovers can also tag @jsmbeauty_global and share their experience to Instagram Stories using #Sephora #JSMBeauty for the chance to receive a full-size Metal Lip Serum. The social media giveaway will be limited to 200 units per day.

As part of the collaboration, Van Leeuwen will also offer a special ice cream menu inspired by JSM Beauty’s iconic colors and shades, transforming the brand’s beauty palette into an unexpected and highly shareable ice cream experience.

Hint for the Average Socialite: This event is open to the public.

What’s Trending: @jsmbeauty_global