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Deets: Join Max Mara for a special pop-up on Saturday, September 19, in NYC to celebrate the launch of Le Parfum, the brand’s new woody floral fragrance designed to be worn like a coat.

Stop by Macy’s Herald Square Plaza from 10AM–6PM to experience the new fragrance, enjoy complimentary gelato, receive free samples, and have a chance to win special giveaways, while supplies last.

Hint for the Average Socialite: This event is open to the public.

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